Yogurt with Real Fruit DAIRYLAND YOGURT
Project Brief:
The Dairyland team was gearing up to introduce yogurt with real fruit. This is a premium product. It’s main tub colour is dark blue with a simplistic, yet sophisticated look. It has a mixed target audience, and its main selling point is ‘A Healthy Choice’.
Project deliverables:
Product packaging
Promotional material
My deliverables:
Creative direction
Package design
Packaging development
New Ice Cream DELUXE ICE CREAM
Project Brief:
The Dairyland team was keen to increase its ice creams by adding a Deluxe range which would cater to the up market. The colours – black and white – were to convey this by creating a sophisticated look.
Project deliverables:
Product packaging
Promotional material
My deliverables:
Creative direction
Package design
Packaging development
New Ice Cream KFC ICE CREAM
Project Brief:
In an effort to increase their offering, KFC decided to introduce ice creams that would be sold in all their branches across East Africa. The tub shape and colour match the taste of their target audience. The stripes design is inspired by the three read stripes in the KFC logo.
My deliverables:
Creative direction
Package design
Packaging development
My deliverables:
Creative direction
Package design
Packaging development
Package redesign DAIRYLAND CHOCOLATE
Project Brief:
After the introduction of Dairyland Chocolart, the company felt the need to change the packaging to reflect the target audience’s perception of chocolate. The colours chosen were white and brown, and the brand logo was made more prominent.
Project deliverable:
Product packaging
My deliverables:
Creative direction
Package design
Packaging development
Package redesign DAIRYLAND TOPPING SAUCE
Project Brief:
9 years after the introduction of Dairyland Topping Sauce, there was a need to change the packaging to amore modern and attractive packaging that would keep up with market trends without having the need to change it in the near future. Also, the packaging colour would be a shade of red.
Project deliverable:
Product packaging
My deliverables:
Creative direction
Package design
Packaging development