Premium Tubs Project Page Image5

New Ice Cream Tubs DAIRYLAND PREMIUM ICE CREAM

Project Brief:

The Dairyland brand team was gearing up to introduce a premium ice cream range. The product would be creamier, and would be distinguished from the rest through tub colour differentiation. Research shows that women comprise the largest segment by far when it comes to purchase and consumption of Dairyland ice cream and, as such, great consideration would be put on their preference.  However, the tub must not look so different from the rest of the tub range.

Project deliverables:

Product packaging

Promotional material

What I did:

Brand identity

Creative Direction

Package development

Web page development

Tub Before

Tub Before

Premiums Rollup Mockup
Tub After

Tub After

Premiums Freezer
 
Print

Kids Ice Cream Range WARNER BROS ICE CREAM

Project Brief:

Glacier Products Ltd wanted to incorporate an exclusive kids product line and acquired the license to use Warner Bros and Cartoon Network cartoon characters. The products would appeal to the kids, and the kids at heart.

Project deliverables:

Product packaging

Promotional material

website pages

What I did:

Brand identity

Creative Direction

Package development

Web page development

WB Rollups
WB Push carts-
Dairyland Freezer2
Superbrands book mockup Vol5-
WB Standees frame
 
Mio Goodie Mockups (Square)

Mass Market Product MIO CHOCOLATE

Project Brief:

A new line of eating compound was being introduced under the Mio brand targeting the mass market. This product is meant to compete with same niche imports from Egypt and Turkey.

Project deliverable:

Product packaging

What I did:

Brand identity

Creative Direction

Package development

Web page development

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